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ECRA
2006
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ECRA 2006
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Comparison of product bundling strategies on different online shopping behaviors
13 years 11 months ago
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tcyang.cs.pu.edu.tw
Bundling is a very popular sales-promotion tool, in which a critical issue is to decide what products should be sold together in order to improve sales. Traditionally, this decisi...
Tzyy-Ching Yang, Hsiangchu Lai
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