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    ASUNAM
    2010
    IEEE
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    Empirical Study of Social Features' Roles in Buyers' Complex Decision Making
    14 years 1 months ago
    Empirical Study of Social Features' Roles in Buyers' Complex Decision Making
    Download  www.comp.hkbu.edu.hk
    This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. ...
    Li Chen
    claim paper
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