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ASUNAM
2010
IEEE
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ASUNAM 2010
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Empirical Study of Social Features' Roles in Buyers' Complex Decision Making
14 years 14 days ago
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www.comp.hkbu.edu.hk
This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. ...
Li Chen
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