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    2004
    ACM
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    Using social psychology to motivate contributions to online communities
    14 years 5 months ago
    Using social psychology to motivate contributions to online communities
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    Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can provide mid-level design principles to address this ...
    Gerard Beenen, Kimberly S. Ling, Xiaoqing Wang, Kl...
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