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    PERSUASIVE
    2007
    Springer
    82views Emerging Technology» more  PERSUASIVE 2007»
    Is it Me or Is it what I say? Source Image and Persuasion
    14 years 6 months ago
    Is it Me or Is it what I say? Source Image and Persuasion
    Download  www.csd.abdn.ac.uk
    In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying ...
    Hien Nguyen, Judith Masthoff
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