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JTAER
2007
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JTAER 2007
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Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users
13 years 8 months ago
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Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce...
Enrique Bigné, Carla Ruiz-Mafé, Silv...
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