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    Dynamic brand-image-based production location decisions
    13 years 11 months ago
    Dynamic brand-image-based production location decisions
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    In this paper, we study the dynamic production location decisions of a manufacturer of a certain branded product. Considering brand-image as a form of goodwill, we extend the well...
    Gila E. Fruchter, Eugene D. Jaffe, Israel D. Neben...
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