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MANSCI
2007
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MANSCI 2007
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The Strategic Perils of Delayed Differentiation
13 years 11 months ago
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bpp.wharton.upenn.edu
Postponement or delayed product differentiation has been identified as a key strategy to manage increasing demand uncertainty. The benefits of postponement arise out of the abil...
Krishnan S. Anand, Karan Girotra
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