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ESWA
2006
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ESWA 2006
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Modeling consumer acceptance probabilities
13 years 11 months ago
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www.crc.man.ed.ac.uk
This paper investigates how to estimate the likelihood of a customer accepting a loan offer as a function of the offer parameters and how to choose the optimal set of parameters f...
L. C. Thomas, Ki Mun Jung, Steve D. Thomas, Y. Wu
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