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KDD
2012
ACM
212views Data Mining» more  KDD 2012»
11 years 10 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...
IRFC
2011
Springer
12 years 11 months ago
Applying Web Usage Mining for Adaptive Intranet Navigation
Much progress has recently been made in assisting a user in the search process, be it Web search where the big search engines have now all incorporated more interactive features or...
Sharhida Zawani Saad, Udo Kruschwitz