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KDD
2012
ACM
212views Data Mining» more  KDD 2012»
12 years 1 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...
IRFC
2011
Springer
13 years 2 months ago
Applying Web Usage Mining for Adaptive Intranet Navigation
Much progress has recently been made in assisting a user in the search process, be it Web search where the big search engines have now all incorporated more interactive features or...
Sharhida Zawani Saad, Udo Kruschwitz