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    Optimizing query rewrites for keyword-based advertising
    13 years 11 months ago
    Optimizing query rewrites for keyword-based advertising
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    We consider the problem of query rewrites in the context of keyword advertisement. Given a three-layer graph consisting of queries, query rewrites, and the corresponding ads that ...
    Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar, Gr...
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