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    FOCS
    2005
    IEEE
    108views Theoretical Computer Science» more  FOCS 2005»
    AdWords and Generalized On-line Matching
    14 years 6 months ago
    AdWords and Generalized On-line Matching
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    How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a generalization of the online bipartite matching p...
    Aranyak Mehta, Amin Saberi, Umesh V. Vazirani, Vij...
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