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87
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MANSCI
2008
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MANSCI 2008
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Product-Line Competition: Customization vs. Proliferation
15 years 2 months ago
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www.kellogg.northwestern.edu
Abstract Consumers are increasingly demanding products that closely match their individual preferences, and advances in manufacturing and information technologies have made it poss...
Haim Mendelson, Ali K. Parlaktürk
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