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    ATAL
    2008
    Springer
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    Incorporating user utility into sponsored-search auctions
    14 years 2 months ago
    Incorporating user utility into sponsored-search auctions
    Download  research.microsoft.com
    We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
    Yagil Engel, David Maxwell Chickering
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