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ICDM
2009
IEEE

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To Trust or Not to Trust? Predicting Online Trusts Using Trust Antecedent Framework

14 years 25 days ago

This paper analyzes the trustor and trustee factors that lead to inter-personal trust using a well studied Trust Antecedent framework in management science [10]. To apply these fac...

Viet-An Nguyen, Ee-Peng Lim, Jing Jiang, Aixin Sun

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