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ICDM
2009
IEEE
111views Data Mining» more  ICDM 2009»
13 years 10 months ago
To Trust or Not to Trust? Predicting Online Trusts Using Trust Antecedent Framework
This paper analyzes the trustor and trustee factors that lead to inter-personal trust using a well studied Trust Antecedent framework in management science [10]. To apply these fac...
Viet-An Nguyen, Ee-Peng Lim, Jing Jiang, Aixin Sun