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SIGECOM
2009
ACM
83views ECommerce» more  SIGECOM 2009»
14 years 6 months ago
The price of truthfulness for pay-per-click auctions
We analyze the problem of designing a truthful pay-per-click auction where the click-through-rates (CTR) of the bidders are unknown to the auction. Such an auction faces the class...
Nikhil R. Devanur, Sham M. Kakade