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    OR
    2007
    Springer
    136views Operations Research» more  OR 2007»
    A Decision Support System for Planning Promotion Time Slots
    14 years 1 months ago
    A Decision Support System for Planning Promotion Time Slots
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    We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given tar...
    Paulo A. Pereira, Fernando A. C. C. Fontes, Dalila...
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