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    HICSS
    2009
    IEEE
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    Acculturation to the Global Culture as Moderator to Subjective Norm and Internet Adoption
    14 years 6 months ago
    Acculturation to the Global Culture as Moderator to Subjective Norm and Internet Adoption
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    Internet adoption is seen as a prerequisite to the diffusion of eCommerce. Underdeveloped online markets exist in the Middle East. However, there is a scarcity of knowledge relate...
    Reem Ayouby, Anne-Marie Croteau
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