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INFOCOM
2010
IEEE
13 years 11 months ago
ISP-Enabled Behavioral Ad Targeting without Deep Packet Inspection
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
Gabriel Maciá-Fernández, Yong Wang, ...
IAT
2007
IEEE
14 years 6 months ago
Investigating User Browsing Behavior
This paper describes our efforts to investigate factors in user browsing behavior to automatically evaluate Web pages that the user shows interest in. We developed a client site l...
Ganesan Velayathan, Seiji Yamada
WWW
2010
ACM
14 years 7 months ago
Actively predicting diverse search intent from user browsing behaviors
This paper is concerned with actively predicting search intent from user browsing behavior data. In recent years, great attention has been paid to predicting user search intent. H...
Zhicong Cheng, Bin Gao, Tie-Yan Liu