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    KDD
    2009
    ACM
    232views Data Mining» more  KDD 2009»
    Probabilistic latent semantic user segmentation for behavioral targeted advertising
    14 years 3 months ago
    Probabilistic latent semantic user segmentation for behavioral targeted advertising
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    Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
    Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
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