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CHI
2004
ACM
148
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Human Computer Interaction
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CHI 2004
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Banner ads hinder visual search and are forgotten
14 years 8 months ago
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legacy.lclark.edu
Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to increase their attentional capture. An experiment was c...
Moira Burke, Nicholas Gorman, Erik Nilsen, Anthony...
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