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ACMICEC
2007
ACM
134views ECommerce» more  ACMICEC 2007»
14 years 4 months ago
Vindictive bidding in keyword auctions
We study vindictive bidding, a strategic bidding behavior in keyword auctions where a bidder forces his competitor to pay more without affecting his own payment. We show that most...
Yunhong Zhou, Rajan M. Lukose