ICWSM
2010
14 years 2 months ago
2010
Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links...
ASUNAM
2009
IEEE
14 years 7 months ago
2009
IEEE
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
KDD
2002
ACM
15 years 1 months ago
2002
ACM
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
WWW
2009
ACM
15 years 1 months ago
2009
ACM
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...