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    CIKM
    2008
    Springer
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    To swing or not to swing: learning when (not) to advertise
    14 years 1 months ago
    To swing or not to swing: learning when (not) to advertise
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    Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
    Andrei Z. Broder, Massimiliano Ciaramita, Marcus F...
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