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ECIS
2000
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Information Technology
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ECIS 2000
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Towards an Entertaining Business Model: A Teaching Case
15 years 5 months ago
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www.mm.uni-koeln.de
For managers in established firms the Internet is a tough nut to crack. It is simple to set up a web presence, but difficult to create web-based business models. The brave new worl...
Claudia Löbbecke, Philip Powell
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