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31
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IWIPS
2004
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IWIPS 2004
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Website Design and Culture: An Empirical Investigation
14 years 28 days ago
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www.diannecyr.com
Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this pape...
Dianne Cyr, Joe Ilsever, Carole Bonanni, John Bowe...
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