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    Evaluating brand value on the web
    14 years 11 months ago
    Evaluating brand value on the web
    Download  www.dl.kuis.kyoto-u.ac.jp
    The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
    Takuya Kobayashi, Hiroaki Ohshima, Satoshi Oyama, ...
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