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PERSUASIVE
2007
Springer
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Emerging Technology
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PERSUASIVE 2007
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Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
15 years 9 months ago
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: Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, ...
Brian Cugelman, Mike Thelwall, Phil Dawes
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