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    2011
    ACM
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    Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
    13 years 5 months ago
    Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
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    Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
    Randall A. Lewis, Justin M. Rao, David H. Reiley
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