Sciweavers

ACMACE   2011 International Conference on Advances in Computer Entertainment Technology
Wall of Fame | Most Viewed ACMACE-2011 Paper
ACMACE
2011
ACM
13 years 13 days ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
Disclaimer and Copyright Notice
Sciweavers respects the rights of all copyright holders and in this regard, authors are only allowed to share a link to their preprint paper on their own website. Every contribution is associated with a desciptive image. It is the sole responsibility of the authors to ensure that their posted image is not copyright infringing. This service is compliant with IEEE copyright.
IdReadViewsTitleStatus
1Download preprint from source303
2Download preprint from source289
3Download preprint from source283
4Download preprint from source274