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IMDS   2016
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IMDS
2016
8 years 8 months ago
Using PLS path modeling in new technology research: updated guidelines
Purpose – Partial least squares (PLS) path modeling is a variance-based structural equation modeling (SEM) technique that is widely applied in business and social sciences. Its ...
Jörg Henseler, Geoffrey S. Hubona, Pauline As...
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