Sciweavers

SIGKDD   2002
Wall of Fame | Most Viewed SIGKDD-2002 Paper
SIGKDD
2002
232views more  SIGKDD 2002»
14 years 7 days ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
Disclaimer and Copyright Notice
Sciweavers respects the rights of all copyright holders and in this regard, authors are only allowed to share a link to their preprint paper on their own website. Every contribution is associated with a desciptive image. It is the sole responsibility of the authors to ensure that their posted image is not copyright infringing. This service is compliant with IEEE copyright.
IdReadViewsTitleStatus
1Download preprint from source232
2Download preprint from source172
3Download preprint from source162
4Download preprint from source136
5Download preprint from source129
6Download preprint from source117
7Download preprint from source113
8Download preprint from source94
9Download preprint from source93
10Download preprint from source93
11Download preprint from source92
12Download preprint from source90
13Download preprint from source90
14Download preprint from source86
15Download preprint from source83
16Download preprint from source81
17Download preprint from source78
18Download preprint from source78
19Download preprint from source74
20Download preprint from source73
21Download preprint from source71
22Download preprint from source69
23Download preprint from source69
24Download preprint from source66
25Download preprint from source66
26Download preprint from source66
27Download preprint from source64
28Download preprint from source62
29Download preprint from source61
30Download preprint from source54
31Download preprint from source53