Possible solutions to the management of multichannel delivering, production on demand, and containment of sale prices in the digital multimedia content production could be the automating, accelerating and restructuring the production process. The proposed solution provides innovative methods and tools to speed up and optimize content production and distribution based on the GRID technology supported by a specific programming language that allow defining the automatic procedure for content processing, production, adaptation, protection, DRM managing, distribution, etc. This paper describes the GRID architecture of the AXMEDIS Content Processing Area and the language adopted to define algorithms executed into the GRID environment.