This paper presents a novel context-based approach to find reliable recommendations for trust model in ubiquitous environments. Context is used in our approach to analyze the user’s activity, state and intention. Incremental learning based neural network is used to dispose the context in order to detect doubtful recommendations. This approach has distinct advantages when dealing with randomly given irresponsible recommendations, individual unfair recommendations as well as unfair recommendations flooding regardless of from recommenders who always give malicious recommendations or “inside job” (recommenders who acted honest previous suddenly give unfair recommendations), which is lack of consideration in the previous works. The incremental learning based neural network used in our approach also enables to filter out the unfair recommendations with limited information about the recommenders. Our simulation results show that our approach can effectively find reliable recommendations...