Abstract. The PULSE project objectives are to generate and evaluate a webbased personalized educational intervention for the management of cardiovascular risk. We present a web-based adaptive hypermedia system to create and deliver the personalized education material to the patient. The adaptive personalization framework is based on a patient profile created by combining an electronic patient data capture template, the Systematic COronary Risk Evaluation (SCORE) algorithm, and a Stage of behaviour Change determination model. The interventions are designed to address both medical and psychosocial aspects of risk management and, as such, we combine staged lifestyle modification materials and non-staged messages based on Canadian clinical guidelines to motivate personal risk management.