IT today is driven by the trend of increasing scale and complexity. Utility and Grid computing models, PlanetLab, and traditional data centers, are reaching the scale of thousands of computers. Installed software consists of dozens of interdependent applications and services. As the complexity and scale of these systems continues to grow, it becomes increasingly difficult to administer and manage them. At the same time, the service deployment technologies are still based on scripts and configuration files with minimal ability to express dependencies, to document and to verify configurations. This results in hard-to-use and erroneous system configurations. Language- and model-based tools, such as SmartFrog and Radia, are proposed for addressing these deployment challenges, but it is unclear whether they are beneficial over traditional solutions. In this paper, we quantitatively compare manual, script-, language-, and model-based deployment solutions as a function of scale, complexity, ...