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36

ICMB
2005
IEEE

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Performance Measurement of Mobile Marketing in Multi-Channel Environments

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Performance Measurement of Mobile Marketing in Multi-Channel Environments

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Ragnar Schierholz, Alexander Ostrowski, Susanne Gl

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Added	24 Jun 2010
Updated	24 Jun 2010
Type	Conference
Year	2005
Where	ICMB
Authors	Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz Kolbe, Walter Brenner

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