The emergence of third-generation (3G) mobile networks offers new opportunities for the effective delivery of data with rich content including multimedia messaging and video-streaming. Provided that streaming services have proved highly successful over stationary networks in the past, we anticipate that the same trend will soon take place in 3G networks. Although mobile operators currently make available pertinent services, the available resources of the underlying networks for the delivery of rich data remain inherently constrained. At this stage and in light of large numbers of users moving fast across cells, 3G networks may not be able to warrant the needed quality-of-service requirements. The support for streaming services necessitates the presence of content or media servers properly placed over the 3G network; such servers essentially become the source for streaming applications. Evidently, a centralized approach in organizing streaming content might lead to highly congested med...