Work in software reuse focuses on reusing artifacts. In this context, finding a reusable artifact is driven by a desired functionality. This paper proposes a change to this common view. We argue that it is possible and necessary to also look at reuse from a non-functional (quality) perspective. Combining ideas from reuse, from goal-oriented requirements, from aspect-oriented programming and quality management, we obtain a goal-driven process to enable the quality-based reusability.