This case study examines a procurement project where the Swedish National Labor Market Administration (AMV) hired usability consultants in order to redesign their website for employment exchange. The user centered design process was part of a larger project to define how the website could be reorganized to better support new organizational goals. The project was managed by a procurement group that had already defined the organizational requirements for the website. They hired the usability consultants to learn about user requirements and to specify an information architecture and design. The usability company suggested a process with a user research phase and an iterative design phase. The primary deliverables would be personas and an evaluated prototype. The results demonstrate how the user centered design process can effectively be used by active procuring tions as a bridge between abstract organizational requirements and concrete systems requirements. Tools such as personas and pro...