This paper presents HYRIWYG (How You Rate Influences What You Get), a reputation system applicable to Internet Recommendation Systems (RS). The novelty lies in the incentive mechanism that encourages evaluators to volunteer their true opinion. Honesty is encouraged because rewards are indexed by the quality of the RS’s suggestions. Categories and Subject Descriptors H.3.3 [Information Storage and Retrieval]: Relevance Feedback. General Terms Management, Economics, Reliability Keywords Recommender Systems, Reputation, Trust, Incentives, Personalization, Game Theory.