Web personalization based on static information and dynamic user behavior

The explosive growth of the web is at the basis of the great interest into web usage mining techniques in both commercial and research areas. In this paper, a web personalization strategy based on pattern recognition techniques is presented. This strategy takes into account both static information, by means of classical clustering algorithms, and dynamic behavior of a user, proposing a novel and effective re-classification algorithm. Experiments have been carried out in order to validate our approach and evaluate the proposed algorithm. Categories and Subject Descriptors H.2.8 [Database Management]: Database Applications— Data mining; I.5.3 [Pattern Recognition]: Clustering— Algorithms General Terms Algorithms, Experimentation Keywords Clustering, web personalization, web usage mining

• Type: Conference
• Year: 2004
• Where: WIDM
• Authors: Massimiliano Albanese, Antonio Picariello, Carlo Sansone, Lucio Sansone
• Keywords: Pattern Recognition, Web Personalization, Web Usage Mining, WIDM 2004