The Semantic Web vision aims to integrate and convert the vast amount of information available on the Internet into a machine-understandable network. The objective is to promote knowledge sharing and reusability. Ontologies form a global pool of reusable, shared knowledge resources. Ontology languages, like RDFS, DAML or the W3C recommended OWL, make the knowledge base machine or platform independent. However, ontology use outside the realm of ontology experts is still limited. There is a need to facilitate integration and interoperability of existing knowledge bases. Knowledge modelling and representation methodology also needs to be language independent, easy to understand and share. In this paper, we propose the use of UML conceptual models as knowledge modelling and representation language for ontology. This paper illustrates the ease of interoperability and integration between ontologies built on UML conceptual models, through case studies involving INCOTERMS and Multi Tier Contra...