Abstract. Enabling trust on the Semantic Web to ensure more efficient agent interaction is an important research topic. Current research on trust seems to focus on developing computational models, semantic representations, inference techniques, etc. However, little attention has been given to the plausible trust strategies or tactics that an agent can follow when interacting with other agents on the Semantic Web. In this paper we identify five most common strategies of trust and discuss their envisaged costs and benefits. The aim is to provide some guidelines to help system developers appreciate the risks and gains involved with each trust strategy.