In the context of knowledge-intensive work, making the relevant knowledge available to the people needing it for their work is a key issue. One approach is to capture such knowledge in business models and to make them accessible in a Web representation in the Internet or a company’s intranet. Still, the question remains of how to structure models of knowledge-intensive processes appropriately in a Web representation. We have been dealing with this issue in several real-world applications of our modeling approach and its supporting tool. Based upon hypertext structured according to object-oriented principles, we have tried templates and patterns, and developed a unique “pattern” of patterns for pattern languages. In effect, this led from lower to higher level structures, and included both internal and external structure of business entities and processes.