The advancement of wireless communication and mobile telecommunication has made mobile commerce possible. In the retail business under the evolving market, the users would like to utilize the appropriate services based on their preference and situation continuously. The service providers need to grasp the current requirements of the majority of the users in the local service area in order to provide the effective service for the current local majority of the service area. However, these local but familiar services cannot be realized through global information services on the Internet. The Service Oriented Community is proposed in order to satisfy both users’and service providers’requirements. In the Community, the members cooperate with each other in order to get mutual benefits like social community. The users provide their requirements to service providers while utilizing the services, and service providers utilize the users marketing information to provide appropriate services....