In this paper, we discuss and compare two user centred methods applied in concept design: observation and probes. The comparison is based on findings from two case studies. In these studies, user data was first inquired and then interpreted by a multidisciplinary design team, in order to support early user centered concept creation phase. The gathered user data and the current understanding of user experience served as a base for this reflection. In order to compare the findings, a framework of user experience qualities was generated from the point of view of concept design. Categories and Subject Descriptors A.0 [General]: Conference proceedings General Terms: Design, Human Factors, Theory