The Active Capture demonstration is part of a new computational media production paradigm that transforms media production from a manual mechanical process into an automated computational one that can produce mass customized and personalized media integrating video of non-actors. Active Capture leverages media production knowledge, computer vision and audition, and user interaction design to automate direction and cinematography and thus enables the automatic production of annotated, high quality, reusable media assets. The implemented system automates the process of capturing a non-actor performing two simple reusable actions (“screaming” and “turning her head to look at the camera”) and automatically integrates those shots into various commercials and movie trailers. General Terms Algorithms, Design, Reliability, Human Factors Keywords Metadata, video capture, human-in-the-loop, recognition, automated direction, active capture.