Marketing computer support services through relationship and training strategies

In 2002, Harvard University's Division of Continuing Education (DCE) expanded its computer lab facility. This expansion allowed DCE to change its previous policy of restricting computer services to a small percentage of students to its current policy of extending these services to all DCE students. This flexibility enabled DCE's Institute for English Language (IEL) to change its previous position of assuming that all students did not have access to computer technology to its new position of assuming all students have access to computer technology. This new position has expanded the way IEL courses can be taught and managed. Church Street Staff initiated the building of relationships with IEL instructors to empower them with the skills and knowledge to infuse more technology into their courses. Church Street Staff organized and hosted a colloquium for IEL instructors in which they showcased services focused on a Harvarddeveloped instructional development Instructor’s Toolki...

• Type: Conference
• Year: 2003
• Where: SIGUCCS
• Authors: Brandon Bentley, Valerie Dixon, Ilana Rozanes, Patrick Farmer
• Keywords: Church Street Staff, Expansion Allowed Dce, IEL Instructors, Information Management, SIGUCCS 2003