Multicast/broadcast is an important service primitive in networks. The IEEE 802.11 multicast/broadcast protocol is based on the basic access procedure of Carrier Sense Multiple Access with Collision Avoidance (CSMA/CA). This protocol does not provide any media access control (MAC) layer recovery on multicast/broadcast frames. As a result, the reliability of the multicast/broadcast service is reduced due to the increased probability of lost frames resulting from interference or collisions. In this paper, we propose a reliable Batch Mode Multicast MAC protocol, BMMM, which substentially reduces the number of contention phases, thus considerably reduces the time required for a multicast/broadcast. We then propose a Location Aware Multicast MAC protocol, LAMM, that uses station location information to further improve upon BMMM. Extensive analysis and simulation results validate the reliability and efficiency of our multicast MAC protocols.